THE BLACK HUMAN PHILOSOPHY
VISION: The vision of the company is about ‘fashion’ to be
functional. This means Black Human aims to design clothing that is easy to wear
and gives the wearer a sense of freedom and comfort with no restrictions.
“Fashion with long term value”
MISSION: Our clothing unites every race, shade, culture
& age. Embracing differences in order to contribute to the sustainable
development of society and that of the environment with which we interact.
OBJECTIVE: To become the world’s most popular luxury brand
in all products that enhance peoples’ lifestyle. To deliver great value to our
customers every day. Creativity, freedom, sharing and excellence are all
central to our values.
THE PROCESS OF DEVELOPING THE BLACK HUMAN!
BRAND INVENTION: Our Creative team conducted extensive
market research and collaborated with marketers, designers, and strategists to
express the aesthetics and values of our brand through clothing.
EXPLORATION: To align with the brand’s vision of
stainability and quality, our team explored different fabrics, inspirations,
suppliers, and manufacturing techniques.
IDEATION: Ideation includes the sketching and
conceptualization process that embodies the appealing and unique style of our
brand to bring clothes to life.
REFINING & STYLING: Our team further selected the most
promising products and refined them further. After that, these products go
through fitting sessions to ensure quality before delivering to mass
FASHION DELIVERED: We distributed our clothes by offering a
wide range of options to fashion enthusiasts.